LM Bookmaker review

LM Bookmaker otherwise known as Lance Michael Bookmaker are a well established South African bookmaker. Founded by Lance Michael himself, who has been a bookmaker for over 25 years. This makes him one of the must knowledgeable businessmen in the industry. They previously offered a generous 100% deposit match up to R2000 however it’s gone for the time being. They have a well run retail operation but for this review we are going to be looking at their online offering only.

LM Sports Betting

The LM Bookmaker landing page is a very interesting one indeed. We are not quite sure if we like it or dislike it. We like the overall feel as well as the layout, but the header banner does look a bit dated and the live betting section in the middle is very brightly coloured compared to the rest of the site, to be fair it’s certainly down to the individual tastes. Additionally the promotions banners are at the bottom right of the page is a bit strange but it works. It’s powered by the Turfsport software so it got solid framework and backing, we prefer the Turfsport feel (slightly) over the Bettech one too.


Support wise their call centre is available until midnight but they currently offer no live chat, they are however looking at bringing it back sometime in the future. Their overall service was helpful and friendly and we have no complaints to mention other than the lack of live chat. We’d like to add that several of our readers have emailed us to tell us about how good LM Bookmakers service is, we’re serious. The issues the readers had were quickly resolved and they were so impressed that they let us know, which means LM is very customer oriented.

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Sports Betting

LM Bookmaker pride themselves on their competitive odds, we tested this claim on a Chelsea match and found them fairly competitive but not quite the best price. They are happy to lay big bets over the phone for customers and we’ve heard that they’ve taken bets of up to R300000 on a horse, provided it is on the race day. Unfortunately we don’t have R300000 to bet on a horse but we’re sure those that do will appreciate the opportunity to make some big bets.

LM Bookmaker

If you like your horse racing then you are going to love LM Bookmakers horse racing offering. They price up days in advance, unlike other bookmakers who price up on the day or even hours before the race. We tested their horse racing markets against two random bookies found the following : Sportingbet had not even have markets for the event, Betx had markets but they were S.P and suspended while LM Bookmakers had the entire race card priced up and available for betting. Very impressive and it’s something you’ll struggle to find elsewhere.

Another interesting fact is the extent of their inplay offering. They are one of the few books to offer inplay golf betting that covers all 4 rounds, we’ve seen a few books do this but it is fairly rare. LM bookmakers also price up their own Currie Cup / Super Rugby matches so they’re a site to keep an eye on if you want to grab some early value.


Super Rugby Money Back : Money back if your team makes the final and loses.

EPL Bore draw special : HT / FT correct score money back special.

Facebook and Twitter : Sign up through social media and get a betting voucher. (You need to sign up through their social media pages using a promo code, see links at the bottom of the review)

I-Pay Deposit Promo : Deposit with I-pay and your entire deposit up to 2k back, weekly!

Promotions are a big part of modern bookmaking and this is one area LM are lacking in. We did query their lack of promotions with them and their response was that customers were abusing the promotions. We do understand that is an issue but the odd generic promotions that other books run are easily replicated and hard to abuse. There are however enough promotions available for us not to mark them down too much.

Overall Experience

LM Bookmakers are a solid if not mandatory choice if you are looking at expanding your bookie network. Their site is solid and their odds are competitive. It’s nothing flashy but honestly it does not try to be so you have to respect that. If you are a big bettor and into your horse racing or rugby you’ll get great perks at LM Bookmaker, with early rugby and racing lines and them not being afraid to take a big bet you’ll be more than satisfied. It also does not hurt that they have one of the larger deposit match bonuses in South Africa.

Sign on bonus rating : 7.5/10* When available

Overall rating : 7.5/10

Find LM Bookmaker on Twitter


  1. roche van straaten says:

    Been an employee for Ladbrokes racing in the UK for just over 10 years i am back in South Africa would appreciate reference points to join trading company

  2. Where can I find the LM betting babe? Are there going to be more?

  3. Great bookmakers!
    I took them up on their 100% bonus and after playing through the required wagering of 5x, I finished ahead and they paid out without any hassle.

    Rugby market has a great handicap selection.

    Staff support was great! (Ramon) was quick on replies and makes you feel like a person and not just a number (like some bookies who just send generic messages!)

    The ability to search for a market instead of clicking through all the categories to get to what you looking for, would be nice.

    Overall, highly recommended.

    1. Best Sports Betting says:

      Thanks for the great feedback Brett, They’re a solid site with a solid offering and we’re glad you’re enjoying your time there! Ramon is fantastic to deal with and we share that sentiment.
      As for your con I don’t know of any Turf products with search functions, but I’ll give the lads at Turf a shout with your suggestion.

    2. LM Bookmaker says:

      Hi Brett, thank you for the feedback it is appreciated. Regarding the search if you look at the top of the left sports menu there is a search option there. You just type in the team name you are looking for and all tournaments relating to this team will come up. If this is not what you looking for or if you have any other suggestions with this please drop us a mail and we will look at making the changes. Regards, LM Bookmaker

      1. Best Sports Betting says:

        Thanks for the swift reply lads 🙂

  4. Do you know what the wagering amount on the bonus is? Tnx J

    1. You need to place 5 times the bonus you receive. So if you get R2000 in bonus, you must place R10 000 worth of bets with at least 1.6 odds. Then you can withdraw.

  5. Any idea if they’ll be offering esports betting?That bonus sounds amazing.

  6. hie can you send me a link to your website in zimbabwe…how do i bet,deposit money?

    1. Best Sports Betting says:

      You’ll have to ask LM Bookmakers directly Wilfred.

  7. I’d like to apply to be an LM Bookmaker betting babes. Where can i apply? I’m a professional model and would love to get involved.

    1. Best Sports Betting says:

      Hi Natalie,

      Pop us an email through the contact us page

  8. Hi can I bet on LM Bookmaker from Kenya? Do they accept Kenyan customers?

    1. Best Sports Betting says:

      Hi David, you’d need to contact LM and ask them. We aren’t sure if they take overseas customers.

  9. Can anyone tell me how iPay works?
    Thanks Dawid.

    1. LM Bookmaker says:

      Hi Dawid, if you follow this link we have a YouTube video showing you how to use IPay: https://youtu.be/lj9Sv-qPrIM
      It is an instant EFT similar to SID. You basically select the bank that you use and the amount you wish to deposit and it will ask you to log into your banking profile. You will then have to approve the transaction with the OTP pin sent to your phone and once approved your LM Bookmaker account will be instantly credited.

      1. Best Sports Betting says:

        Thanks LMB, we’ll have to get that added to the review ASAP

  10. Pierre De Vos says:

    Guys, they look good to me but I’ve never heard of them before.

    1. Best Sports Betting says:

      We can vouch for their quality Pierre 🙂

  11. So do lm bookermaker offer stretches on horse racing?

    1. Best Sports Betting says:

      Hi Angelo,

      Can’t say but if you are placing a big bet I’m sure they would entertain the idea. Try : Tel: +2711 781-5836/7
      Email: online@lmbookmaker.com
      Email: ramon@lmbookmaker.com

  12. Kenneth P. says:

    I love their branches, better than Hollywood and betting world.

    Their staff actually understand betting and have good training. Good work LM, you keep leading.

  13. Can you recomend me LM bookmaker? are they good for betting?

    1. Best Sports Betting says:

      Hi Sibu,

      Yes we definitely recommend LM Bookmakers. One of the best local bookmakers.

    2. LM Bookmaker says:

      Hi Sibu, thank you for your interest. If you require any assistance please email us online@lmbookmaker.com and we will accommodate you as best we can! Regards, The LM Bookmaker Team

      1. Hallo LM can you assist me with your branches in gauteng?

  14. I agree on LMB. A good solid book, seldom make mistakes and very good conflict resolution. When you call in the guys are genuinely nice guys.
    They have really improved on rugby betting. Markets are up nice and early at good prices. My only gripe is the site is a bit slow.

    1. LM Bookmaker says:

      Hi Mike,

      Thank you for the feedback. Please feel free to send us a mail at online@lmbookmaker.com so that we can keep in touch with you. Because we will be looking into the speed issue for you that you mentioned. And we will keep in touch with you via email to get some info regarding the device / browser etc that you use to help us find the problem. Kind Regards, the LM Bookmaker Team!

  15. Love their early racing odds, guys you must have a LMB account if you bet the ponies.

    1. Supabets Sucks says:

      +1 for LM Bookmakers, really like them and they provide awesome service. Can’t go wrong guys.

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